If you market your online entertainment business, I’m sure you are familiar with the term SEO (search engine optimization).  If you aren’t familiar with the term, it simply the term that refers to the process websites work through to get ranked as high as possible on search engines like Google and Yahoo!.  However I want to talk today about VSEO, or Video Search Engine Optimization.  There are several video search engines on the market:

• blinkx
• snipp.tv
• FFWD

One of the key characteristics of a good video search engine is that it ‘listens’ to the audio and then indexing the words that are spoken.  This means that instead of solely relying on metadata such as keywords and titles, they provide automatic indexing and search capabilities over multimedia content, incorporating Speech Recognition to reveal information hidden in the media’s audio track, thus providing more search results, and higher relevancy.

The underlying speech recognition technology is an advanced keyword spotting algorithm which locates the searched terms in audio streams of multimedia files, enabling indexing of audio data, previously hidden from users and search engines.

So how can you take advantage of this for your entertainment company?  Here are three keys to success and high video search engine rankings:

• Make sure your company name is spoken on the video along with being listed in the keyword and description.
• Upload your video to as many portals as possible: Youtube, Vimeo, Viddler, etc.  This will cause the video search engine ’spiders’ to see your videos come across several times as opposed to just once.
• Push out all of your videos to the major social aggregators such as: Digg, Mixx and StumbleUpon.  This will help both SEO and VSEO.