If you are looking to target your audience closely, I’ve discovered a great tool for you! This week marked the launch of a new website, www.PersonicX.com, that allows users to learn about consumer life stage segments and to gain a better understanding of consumer attitudes, behaviors and demographics.
“PersonicX is designed to help companies locate the best prospects among all consumers and better understand their needs, desires and buying habits,” said Louis Rolleigh, segmentation product leader for Acxiom. “The new website makes learning about segmentation easy and enjoyable, and it provides resources for digging deeper as well.”
PersonicX is a household-level segmentation and visualization suite that uses analytical and mapping tools to place U.S. households into distinct segments and groups based on specific consumer behavior and demographic characteristics.
Unlike other segmentation systems, PersonicX doesn’t assume people or family groups living in the same geographical area share all the same needs or habits. With PersonicX, each unique U.S. household is “clustered” with similar households based on specific consumer behavior and demographic characteristics.
PersonicX consumer segmentation allows businesses to focus marketing resources where they will produce the greatest market penetration and highest ROI. Companies can also optimize the creation, distribution, pricing and promotion of products over time, based on their success rate with targeted segments.
“Businesses can use PersonicX to make intelligent marketing decisions to greatly improve their return on investment,” added Rolleigh. “We’re excited to provide this unique service to our customers.”
The “What’s My Cluster” feature allows users to enter demographic information and quickly see how varying characteristics such as age and home owner/renter status affect the assignment of a household to a particular cluster. A marketer can immediately see how powerful segmentation can be for better targeting and customizing messages and offers to the right consumers.
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